On-Premise Sales Representative

Constellation Brands is seeking an On Premise Representative to drive sales and brand visibility for our beer, wine, and spirits portfolio across key on-premise accounts. In this field-based Sales & Business Development role, you will manage a territory of bars, restaurants, and hotels, executing innovative promotional programs and building strong customer relationships. You'll collaborate with marketing to activate events that enhance consumer engagement, analyze performance data to uncover opportunities, and champion our inclusive, dynamic culture while delivering exceptional results.

Responsibilities

• Manage a portfolio of on-premise accounts (bars, restaurants, hotels) to grow Constellation Brands' presence and volume.
• Execute sales strategies and promotional programs that drive distribution, visibility, and feature placements.
• Build and maintain strong relationships with key decision-makers and on-premise staff.
• Partner with marketing to activate brand programs, events, and tastings that increase consumer engagement.
• Analyze sales and market data to identify growth opportunities and optimize territory performance.
• Ensure accurate forecasting, inventory management, and compliance with brand and regulatory guidelines.

Required Skills

• Territory sales management
• On-premise account management
• Beverage category knowledge (beer, wine, spirits)
• Sales presentation and pitching
• Trade marketing and activation
• Data-driven sales analysis (IRI/Nielsen or similar)
• CRM and sales reporting tools
• Negotiation and closing
• Event and sampling coordination
• Relationship management with on-premise accounts