Director, Product Marketing

Semrush Inc., a global SaaS leader in online visibility and content marketing, is seeking a Director, Product Marketing to drive strategy for our core marketing analytics products. You will own positioning, messaging, and go-to-market for key product lines, partnering closely with Product, Sales, and Growth to launch features, accelerate adoption, and fuel revenue. In our data-driven, experimental culture, you'll use insights to shape roadmaps, enable global sales teams, and mentor PMMs while delivering measurable customer and business impact.

Responsibilities

• Define and own product marketing strategy and positioning for key Semrush product lines.
• Lead go-to-market planning and execution for major product launches and feature releases.
• Conduct market, customer, and competitive research to inform roadmap and messaging.
• Develop clear value propositions, messaging frameworks, and content for website, campaigns, and sales assets.
• Partner with Product Management to translate customer insights into product requirements and narratives.
• Enable Sales and Customer Success with playbooks, pitch decks, battlecards, and training.
• Track and analyze product marketing performance metrics, iterating based on data and customer feedback.
• Collaborate with demand generation, content, and brand teams to build integrated campaigns.
• Mentor and guide product marketing team members, promoting experimentation and learning.
• Advocate for customer needs across the organization, ensuring strong customer impact in all initiatives.

Required Skills

• Product marketing strategy
• Go-to-market (GTM) planning
• B2
• B Saa
• S marketing
• Market and competitive analysis
• Customer segmentation and personas
• Messaging and positioning
• Sales enablement content
• Lifecycle and retention marketing
• Marketing analytics and KPIs
• Team leadership and cross-functional collaboration