Marketing Business Systems Analyst

Lead the selection, implementation, integration, and optimization of marketing technology systems supporting the customer journey. Translate business needs into technical requirements and workflows, manage system projects and data flows, and improve automation, data governance, testing, and platform performance across Salesforce and related tools. This hybrid role requires Colorado residency and weekly in-office work in Breckenridge.

Responsibilities

• Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation.
• Lead marketing technology implementations, integrations, website enhancements, CRM capabilities, and automation projects.
• Analyze business and technology processes, identify gaps, and recommend scalable improvements.
• Translate stakeholder needs into technical requirements, workflows, user stories, and acceptance criteria.
• Monitor integrations and data flows, troubleshoot failures, and coordinate resolution of cross-system issues.
• Support data governance, compliance, testing, and system performance optimization.

Required Skills

• Salesforce
• Marketing Cloud
• Word
• Press
• Tableau
• Systems integration
• API management
• SFTP data exchange
• Marketing automation
• Data analysis
• User acceptance testing