Business Unit General Manager

Yellowstone Local seeks a Business Unit General Manager to lead a portfolio of home-service marketing clients. You'll own P&L, set strategy, and align marketing, recruiting, and branding services to drive measurable growth. Partner closely with clients, translating goals into data-driven campaigns and scalable processes. Lead a cross-functional team, improve delivery operations, and ensure transparency and accountability. Ideal candidates blend agency or professional services leadership, strong financial acumen, and a passion for helping trades businesses succeed in a collaborative, entrepreneurial environment.

Responsibilities

• Own P&L for a business unit focused on home-service marketing clients
• Define and execute growth strategy across marketing, recruiting, and branding services
• Lead, mentor, and develop a cross-functional delivery team
• Build strong client relationships and act as strategic advisor to owners and executives
• Translate client goals into data-driven campaigns and measurable KPIs
• Oversee forecasting, budgeting, and resource allocation for the unit
• Continuously improve processes, workflows, and service quality
• Collaborate with leadership to shape offerings, pricing, and go-to-market approach
• Report on performance, insights, and ROI to internal and external stakeholders

Required Skills

• P&L management
• Strategic planning
• Digital marketing strategy
• Client relationship management
• Data analysis and reporting
• Team leadership and people management
• Project and account management
• Budgeting and forecasting
• Process improvement
• CRM and marketing technology tools