Job Description
Ozanam Hall of Queens Nursing Home seeks an Admissions and Marketing Director to lead admissions, census growth, and community outreach in a faith-based, mission-driven environment. This role manages the full admissions process, from inquiry and tours to intake and coordination with clinical teams, ensuring a compassionate, person-centered experience for residents and families. The Director develops and implements strategic marketing initiatives, builds relationships with hospitals and referral partners, and promotes Ozanam Hall's skilled nursing, rehab, and specialty services. The ideal candidate has healthcare admissions or marketing experience, strong communication skills, and a commitment to dignity, respect, and quality of life for elders. This on-site leadership role offers the opportunity to grow professionally while advancing our Catholic, values-oriented mission of care.
Responsibilities
- Lead and manage the admissions process from inquiry through intake, ensuring a positive, person-centered experience for residents and families
- Develop and execute marketing and outreach strategies to promote Ozanam Hall's services in the community and with referral partners
- Build and maintain strong relationships with hospitals, physicians, and community organizations to drive census growth
- Oversee tours, assessments, and coordination with clinical and interdisciplinary teams to support appropriate placements
- Track, analyze, and report on admissions, referral, and occupancy metrics to guide strategic decisions
- Ensure all admissions and marketing activities comply with regulatory requirements and organizational policies
- Collaborate with leadership to align marketing messages with the faith-based, mission-driven culture of Ozanam Hall
- Manage marketing materials, digital presence, and community events to enhance brand visibility
- Supervise and mentor admissions or marketing support staff as assigned
- Participate in quality improvement initiatives focused on resident satisfaction and service excellence
Required Skills
- Healthcare admissions management
- Healthcare marketing and outreach
- Referral and relationship management
- Data analysis and census management
- Regulatory and compliance knowledge (long-term care)
- CRM and admissions software proficiency
- Strategic planning and execution
- Staff supervision and leadership
- Community engagement and public speaking
- Written and verbal communication