General Sales Manager

The General Sales Manager - Automotive Dealership leads new and used vehicle sales, F&I performance, and sales managers at a high-volume franchise store. This role oversees sales processes, CRM and lead management, inventory strategy, pricing, and appraisals while coaching managers and sales staff. The manager partners with executive leadership to set goals, monitor performance, resolve issues, and build a strong, customer-focused sales culture in a primarily on-site dealership environment.

Responsibilities

• Lead and oversee new Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram vehicle sales operations
• Manage used vehicle sales, inventory performance, pricing, and appraisals
• Direct F&I performance and ensure effective desking of deals and TOs
• Coach, mentor, and hold sales managers and sales staff accountable for goals
• Oversee CRM usage, lead management, and consistent sales process execution
• Recruit, train, and develop sales team members to build a strong culture
• Monitor sales performance metrics and department profitability and adjust strategies
• Collaborate with executive leadership on sales strategy, planning, and problem-solving

Required Skills

• Automotive sales management
• F&I (Finance & Insurance) management
• CRM and lead management systems
• Sales forecasting and reporting
• Inventory management and vehicle appraisal
• Pricing strategy and gross profit management
• Recruiting and training sales staff
• Automotive retail operations