Director of Group Sales

Park Lane New York, a luxury hotel overlooking Central Park, seeks a Director of Group Sales to lead group, corporate, and event sales within our Hospitality & Travel Sales & Business Development team. This role drives room night and banquet revenue, develops and executes group sales strategies, manages key corporate and travel accounts, and leads a high performing sales team. The Director will collaborate with revenue management, marketing, and operations to maximize profitability while upholding Park Lane's culture of impeccable hospitality, teamwork, and service excellence.

Responsibilities

• Develop and execute group sales strategies to achieve revenue and occupancy targets
• Lead, mentor, and evaluate the group sales team to drive performance
• Prospect, negotiate, and close group, corporate, and travel accounts
• Build and maintain relationships with meeting planners, travel partners, and key accounts
• Collaborate with revenue management and marketing on pricing and promotional strategies
• Forecast group business and prepare sales reports and performance analyses
• Oversee contract negotiation, terms, and risk management for group business
• Coordinate with operations, events, and front office to ensure seamless group stays
• Represent Park Lane at trade shows, industry events, and client meetings
• Uphold Park Lane's standards of luxury service, guest satisfaction, and brand integrity

Required Skills

• Hotel group sales
• B2
• B sales and account management
• Contract negotiation
• Revenue management and forecasting
• Sales pipeline management (CRM)
• Budgeting and financial analysis
• Team leadership and coaching
• Event and meetings sales
• Presentation and proposal development
• Market research and competitive analysis