Job Description
As a Direct Sales Representative at Cable One (Sparklight), you'll drive residential growth by promoting high-speed internet, cable TV, and phone services within local communities. You'll prospect and canvas neighborhoods, conduct in-home consultations, and match customers with the right packages while delivering excellent service. In this people-focused, community-minded role, you'll build lasting customer relationships, collaborate with a supportive Sales & Business Development team, and help connect homes to essential broadband services. Enjoy professional growth opportunities, competitive benefits, and the satisfaction of making a meaningful local impact.
Responsibilities
- Generate new residential customers through prospecting, canvassing, and community outreach in assigned territory
- Conduct in-home and on-site consultations to understand customer needs and recommend Sparklight internet, TV, and phone solutions
- Explain product features, pricing, and promotions clearly and transparently, handling questions and objections
- Close sales, complete accurate order documentation, and ensure a smooth handoff for installation and activation
- Build and maintain a sales pipeline using CRM tools, tracking activities and results to meet or exceed targets
- Provide follow-up support to enhance customer satisfaction and reduce churn through strong relationships
- Represent Cable One/Sparklight at local events to promote services and brand awareness
- Stay current on competitor offerings, market trends, and new Sparklight products and bundles
- Collaborate with Sales & Business Development teammates and local operations to ensure excellent service delivery
- Uphold Cable One's people-focused, community-minded culture and act with integrity and accountability in all customer interactions
Required Skills
- Direct sales
- Prospecting and lead generation
- Cold calling/door-to-door selling
- Customer relationship management (CRM) software
- Product knowledge - internet, TV, and phone services
- Territory management
- Sales pipeline management
- Contract negotiation and closing
- Presentation skills
- Basic networking/wi-fi concepts
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